Logos Design
Some of these you may very well have seen somewhere. Others, perhaps not. The re-design of Everton Football Club's logo (before and after are both shown here) was loved by both the club and it's supporters. When it was replaced in 2013, the (then) new logo received a furore of criticism, and it only lasted for one season before the current crest was introduced. However, every time I see this (my) version these days, sadly it is hard not to associate it with a couple of heartbreaking events – the murder of Rhys Jones and the disappearance of Madeleine McCann, both of whom are pictured wearing the club's shirt from this era.
The re-design of the corporate identity of Altrincham Garrick Playhouse involved dispensing with a much-loved 100-plus year old graphic (pictured), which had the subtitle of "the Flame still Burns" – although no-one really knew what the actual graphic image represented – and replacing it wth a multi-disciplinary identity which could work across many fields, highlighting the fact that the Garrick is not just a Playhouse, but also offers a great deal more to the community. The optional blended colour scheme of the word 'garrick' in reds, oranges, yellows, greens, magentas and blues provided options for a multiple of uses across online and print media. Introduced post-Covid, this new identity has played an important role in the re-birth of the theatre.
Other logos I've designed over the years have included...
