Design for Businesses
Seaglass Consulting Limited.
My brief was to design a corporate logo, stationery and a 'presence' website for a new start-up Business Consultancy majoring in Human Resources, Organisation Development and Executive Coaching. My client was looking for a clean, fresh look that showed diversity, reflecting the range of different services offered to their own customers.
Having originally created this company's logo and corporate stationery, I was recently asked to devise an awareness campaign to coincide with their being named as the '2020 Best Digital Media Marketing Agency, Merseyside', promoting their range of services, following the global pandemic when almost all of their pre-Covid-19 contracts had evaporated. Marketing graphics for online postings and distribution were written and created, based around the idea of 'What does OON stand for?'. A subsequent online competition featuring movies which all had 'OON' in the title was trialled, and at the time of writing (August 2020) the campaign is still gathering strength...
James Melling Limited Engineering.
For a long-established family-run Engineering company, I was commissioned to design a folder with insert sheets to be used as a marketing and sales tool to potential new customers. Simultaneously, the feel of the new style should work across all aspects of the company's new 'look', from corporate stationery and their delivery van's livery through to other areas of the overall business. While accentuating the traditional values and craftsmanship associated with an organisation that had its roots in the Victorian era, the client also wanted to show that they were at the cutting edge of producing modern precision engineering.
Working in conjunction with the in-house marketing team of this north west-based UK Government funded organisation, I was tasked with designing a series of posters and leaflets, exhibition stands and marketing collateral to both (a) help to sell the organisation abroad, looking for avenues into organising those nations' prisoner rehabilitation schemes, and (b) encouraging UK detainees to investigate opportunities for when they would be released from custody.